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Crossing the Chasm

Crossing the Chasm

Crossing the Chasm
Geoffry A. Moore

Marketing and Selling disruptive products to mainstream customers.

If you are at all interested in understanding why technology products (iPhones, iPads and even software, internet platforms) work and don't work, check this book out today.

You will gain an appreciation of the value to such ventures of understanding your target market and the way to grow from target to the masses and what it takes to get there.

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